For one of my courses, Digital Design Studio, a major project was to pitch a brand product marketing campaign for any brand’s products.

 

The brand I chose was Sanrio—a challenging choice considering Sanrio’s existing brand recognition and loyal customer base. But upon looking at Sanrio’s instagram page, I wanted to tackle how the brand could further their promotional materials for their toy merchandise and appeal to younger generations amidst the growing popularity of competitor brands like Pop Mart, Mofusand, and Dreams Inc. as Sanrio seems to rely on their characters’ existing popularity.

 

Upon analyzing the competitor brands, I designed a marketing campaign utilizing similar strategies they incorporate into their promotional materials (story-telling, sentimental appeal, and world-building) through a Key Visual, Promotional Post, and an Animated Reel.