During the 2025 Ateneo Freshmen’s Orientation (OrSem), I was part of an extremely talented team of creatives that was tasked to create graphics and promotional materials to promote the university-wide welcoming event to 3,000+ incoming freshmen and transferees.

 

As a merchandise deputy, I designed merchandise to be sold before, during, and after the event. I created products utilizing the event’s official branding while incorporating my own ideas that  would appeal to students new to the university’s culture and traditions, as well as current students looking for school merchandise.